ClickFunnels 2.0 Review: My Honest Take as an Affiliate Marketer

⚡Quick Summary for ClickFunnels 2.0

💰Price: 

Basic Plan (Launch) = $97/month

❓What it is:

An all-in-one marketing platform best known for its powerful funnel builder. It gives you more customization, funnel types, and advanced options than most beginner-friendly tools. It’s especially popular among affiliate marketers who want full control over how their funnels look and perform.

🧠What You’ll Get:

• Funnel builder

• Email marketing (10K contacts, 50K emails/month)

• Automations

• Custom domains (5)

• Pre-made funnel & email templates

ClickFunnels also includes extra tools like online courses and AI writing features, but as an affiliate, you’ll mainly use the features listed above.

✅Best for:

• People who care about how their funnels look and want more design control.

• Affiliate marketers who want a trusted funnel builder that’s been around for years.

• Those who don’t mind paying $97/month for extra features.

• More experienced users who like to experiment with automations and detailed setups.

❌Not for:

• Beginners who get overwhelmed by too many funnel or design options.

• Anyone on a tight budget — the $97/month price can add pressure when you’re just getting started.

• People who just want a quick, simple way to launch their affiliate system without extra features they won’t use yet.

🗣️ My Take

I first used ClickFunnels Classic a few years ago with some step-by-step help, and I was able to build my first simple funnel.

ClickFunnels 2.0 (the newer version I’m reviewing here) is a huge improvement. It’s beautifully streamlined, super organized, and honestly fun to use once you start playing around with it.

There’s still a learning curve, but overall, I’m really impressed with how far ClickFunnels has come.

💡It’s definitely one of the best funnel builders out there, but it’s not the most affordable for beginners. So I only recommend it if your budget allows it.

⚙️Try ClickFunnels Free for 14 Days

(A credit card is required, but you won’t be charged until after your trial ends)

If you want a closer look at how ClickFunnels works and whether it's right for you, keep reading. I'll break it all down below.

What is ClickFunnels?

ClickFunnels is one of the most popular funnel-building platforms online. It’s an all-in-one tool that lets you build funnels, send emails, and connect your own domain. Basically everything you need to start and run an online business, is in one place.

ClickFunnels 2.0 feels more organized and modern than the older Classic version, with smoother navigation and tons of design options for every section of your funnel or email workflow.

✅Best for:

Affiliate marketers or online business owners who already have some experience and want more design freedom, automation options, control and don’t mind paying $97/month for it.

ClickFunnels Pricing

ClickFunnels offers 3 plans, but most affiliate marketers will only need the Basic ($97/month) plan to get started.

Launch (Basic) — $97/month:

• Unlimited funnels (limited-time promo)

• 10,000 contacts (people who join your email list)

• 50,000 emails/month (messages you can send to your subscribers)

• 5 custom domains (your website URL’s — for example, mine is thehonestaffiliate.com)

• 1 workspace + 2 team members

• AI tools (optional. Most beginners won’t need this)

• Standard support + onboarding calls

💡ClickFunnels also offers a free 14-day trial, so you can test everything before deciding if it’s worth the $97/month price tag.

Scale (Pro) — $197/month:

• Larger limits (75,000 contacts, 300,000 emails/month)

• Priority + live chat support

• Advanced tools for bigger teams or complex automation

Optimize (Top Plan) — $297/month:

• 150,000 contacts, 750,000 emails/month

• Extra workspaces + team access

• Designed for large businesses, not beginners

💡My Tip

If you’re an affiliate marketer just starting out, the Basic plan already includes everything you’ll use. (funnels, emails, domains, and support). 

Key Features of ClickFunnels

🔹Funnel Builder

ClickFunnels has an easy drag-and-drop editor that lets you create your landing pages, opt-in pages (where people enter their email to join your list), and thank-you pages, all from one clean dashboard. Everything is fully customizable, so your funnels can look exactly how you want.

🔹Pre-Made Funnel Templates

Dozens of ready-to-use templates are included for things like growing your email list, promoting offers, or building affiliate funnels. Perfect if you don’t want to start from scratch.

🔹Email Marketing + Workflows

You can send all your emails right inside ClickFunnels, no extra software needed.

Create and schedule broadcasts or automated sequences (called workflows) that send emails when someone joins your list or takes an action.

You can also choose from pre-made email templates or design your own from scratch.

🔹Automations

Automations help your business run on its own. Once you set up simple rules like, “when someone opts in, send this email,”  ClickFunnels does the rest automatically. 

🔹Domains

You can connect your own custom domain for a more professional look (like yourbrand.com), or use ClickFunnels’ default subdomain when you’re just starting out.

Having your own domain makes your business look more credible, but both options work fine when you’re beginning. 

💡 Extras (Not Must-Haves for Affiliates)

ClickFunnels also includes extra tools like discount codes, appointment booking, AI writing, analytics, course hosting, surveys, and even an affiliate center for running your own program. These are nice bonuses but not essential if your focus is affiliate marketing.

ClickFunnels Ease of Use

🧩Funnels

ClickFunnels might look intimidating at first, but once you open the funnel builder, the editor is clean and easy to follow.

You’ll start with a blank layout, and the first thing you’ll need to do is add a section. From there, you add rows inside that section, and then add elements (like text, buttons, or images) inside those rows.

It might sound like a lot at first, but it actually keeps things organized once you get used to it.

When you click the plus icon to add something new, the tools expand on the side so you can focus on one part at a time.

There are also tons of design options like layouts, buttons, colors, even animations.. so you can get really creative.

Some of the settings might feel advanced at first, but you’ll get comfortable the more you play around with it.

📧Emails

You can create and automate email workflows directly inside ClickFunnels without ever leaving your funnel builder.

Each funnel has its own connected workflow, so when you click the lightning icon next to a funnel page, it takes you straight to the emails tied to that funnel.

The email editor itself is clean and organized, but gives you plenty of creative freedom. You can add images, videos, lists, or adjust fonts and spacing to make your emails look polished and professional.

🌐Domains

ClickFunnels gives you a free default domain (like yourname.myclickfunnels.com), so you can start sending emails right away even before buying a professional one.

They also work with a third-party registrar called IONOS, which makes it easy to buy and connect a domain directly through ClickFunnels.

However, you can also connect one from GoDaddy or Namecheap, which I personally recommend if you want more flexibility. When I first bought a domain through a platform’s built-in registrar (I don’t remember if it was IONOS or ClickFunnels themselves), I had a hard time transferring it later when I switched to a different funnel builder.

So if you’d rather have full control, buy your domain separately, it’ll save you some frustration down the road.

🗂️Apps (Dashboard Organization)

ClickFunnels 2.0 lets you customize your sidebar with “apps” like Automations, Analytics, and Referrals.

It’s a small feature, but it helps keep your dashboard neat so you only see the tools you actually use and can hide everything else. This makes it feel simpler, especially if you’re just getting started.

ClickFunnels Pros & Cons

✅Pros

• Beautiful, modern funnel builder — very clean and organized, making it fun to design pages that actually look professional.

• All-in-one setup — you can build funnels, send emails, and connect your domain all in one place (no extra tools needed).

• Highly customizable — gives you tons of design control if you care about how your brand looks.

• Reliable and established — ClickFunnels has been around for years and is trusted by many top affiliates and marketers.

❌Cons

• Pricey for beginners — at $97/month, it’s one of the more expensive funnel builders. You get tons of features, but most new affiliates won’t need all of them right away.

• Can feel overwhelming at first — there are so many customization and automation options that it takes time to learn where everything is and how it all works together.

• Limited free testing — there’s only a short free trial, so you have to explore quickly before deciding if it’s right for you.

Who Should Use ClickFunnels?

Anyone can use ClickFunnels, but in my opinion, it’s best suited for people who already have some basics down and want to take things to the next level. Especially those who:

• Want to promote affiliate offers with more control over your funnel design, automations, and follow-up emails.

• Prefer having everything in one place such as funnels, emails, domains, automations, and analytics instead of juggling multiple tools.

• Have some experience and are ready to use a more advanced, professional tool.

• Care about design and branding and want their pages to look clean and professional.

• Plan to scale long-term and don’t mind paying more for features that grow with their business.

FAQ

Is ClickFunnels Legit?

Yes, ClickFunnels is 100% legit. It’s one of the most popular funnel builders in the world and is trusted by thousands of marketers and online business owners.

Is ClickFunnels worth it?

Yes, ClickFunnels is worth it if you’ll actually use what it offers. The $97/month plan includes everything you need to build funnels, send emails, and automate your business.

But if you’re just starting out and want something simpler or cheaper, Systeme.io gives you most of the same tools for free (just without all the fancy design options).

Is ClickFunnels a good tool for affiliate marketers?

Definitely. ClickFunnels gives affiliates everything they need to set up a complete system. From funnel building and email marketing to domain hosting, all in one platform.

It’s especially great if you want full design control and more advanced automation once you’re ready to level up.

How much is ClickFunnels per month?

ClickFunnels starts at $97/month for the Basic plan, which already includes your funnels, email marketing, and a free subdomain.

They also offer a free 14-day trial so you can test everything before paying.

What is the best alternative to ClickFunnels?

The best ClickFunnels alternative for beginners is Systeme.io. It’s not as customizable, but it includes all the main tools affiliates need like funnels, emails, automations, and a free subdomain. The best part? It’s completely free to start.

Does ClickFunnels have an affiliate program?

Yes! ClickFunnels has an affiliate program that pays monthly recurring commissions, meaning you keep earning as long as the person you referred stays subscribed.

It can be a little harder to promote since it’s a higher-priced tool, but it’s a solid program overall. I’ll be posting a full review soon to break down how it works and what to expect.

Final Verdict for ClickFunnels 2.0

ClickFunnels is a beautiful, powerful tool that gives you endless room to customize and grow. It feels like it was built to make your business both easier and more creative.

That said, it’s also one of the pricier options and most beginners won’t need all the extra features or deep design controls right away. A simpler platform like Systeme.io can do the same core job for free (or at a much lower cost).

If you’re ready to invest in something more advanced and want full control over your funnels, automations, and branding, ClickFunnels is 100% worth it.

But if you just need a clean, affordable place to start, Systeme.io is the smarter choice for beginners.

🤖Start Your Free ClickFunnels Trial Here

💭Read My Systeme.io Review Here