Creating Mind Blowing Content Headlines

Creating Mind-Blowing Content Headlines

I am sure you know by now how important your content headlines are and how it is directly linked to the success of your blog. Even so, creating mind-blowing content headlines eludes too many bloggers.

Are your quality blog posts gathering dust, are they being ignored because your headlines are not intriguing or interesting enough?

Do you know what you are doing wrong?

Are you struggling to create amazing headlines that catch the readers’ attention?

It is likely that your headlines are not geared to connect with the human nature of your audience.

The secret is to get your headlines to exploit your readers’ drives, instincts and most of all their egos and self-absorption.

This might sound extremely unorthodox, but some of the best people to learn from, are con artists, sleazy politicians those people who know how to manipulate you into doing things to further their agendas.

Just don’t fall into the trap of becoming a con artist yourself!

Let me tell you why you need to learn the skills of a master manipulator.

Write Headlines A Master Manipulator Would Be Proud Of (Even If You Are Not Like That)

We all know that a con man will tell you just about anything to get you to open your wallet just like a politician will tell you whatever they think you want to hear, in order to get your votes.

The key skill these manipulators have is that they know which buttons to push to steer you into doing what they want you to do – and today I want to tell you that you can learn a thing or two from these scalawags.

I know, you might be thinking: “What? Do you want me to become a manipulative scalawag? NO WAY!”

Relax Max! That’s not what I am saying…

There’s a very fine line between manipulation and persuasion, and we as bloggers need to learn the art of persuasion.

Think about it. As a blogger, your goal is to convince people to click on your headlines and read your content. You see, you want to convince people to do what you want them to do, just like the con men and politicians. Con men want to convince you to give them your money while politicians are hustling you to give them your votes.

Now the distinction between you as a persuader and the scalawag manipulator is that manipulation suggests some form of deception, while persuasion does not.

Why you can benefit from learning from these scalawags, is that both require you to push the right buttons in order to succeed.

To learn more, keep reading.

Pushing The Right Buttons To Make Your Headlines Enticing And Significantly More Clickable

Every one of us has buttons that, when pushed, causes an involuntary reaction.

Even though this is not exactly the same for every person, when your button gets pushed, you automatically react.

When we lose someone we love, we cry. When something pisses us off, we raise our voice. And when we open a bag of Cheetos, that sucker is empty ten minutes later.

It is human nature.

If you want to write seductive headlines that motivates an involuntary click-through from your readers, this is what you need to do.

#1. Be The Genie-In-The-Lamp And Grant Them Their Wishes

This is logical, offer your readers’ something they want.

Well, logical or not, many bloggers fail to get this one right. Instead of focusing on what their audience wants, they focus on what they want or something they THINK their readers’ might be looking for.

To effectively use the Genie-In-The-Lamp method, ask yourself this, “If I asked my readers’ what they wanted most right this minute, would any of them answer with this phrase?”

Use this as an example:

  • Why I Love Search Engine Optimization
  • How To Use Search Engine Optimization To Get Google To Love My Blog

The first one doesn’t look bad at all, right? Well, if you asked a group of online entrepreneurs what they wanted most right this moment, would anyone answer, “Why should I love search engine optimization”?

I very much doubt it, chances are that they would much more likely want to know how to use search engine optimization in order to get Google to love their blog.

You can ask the following questions:

  • What do my readers’ want most of all right this minute?
  • Where do my readers’ want to be in the future?
  • What do my readers’ want to have / to be / to accomplish?
  • If my readers’ have some smaller goals they are working towards to accomplish larger goals, what would those goals be for today / this week / this month?
  • Are there some immediate problems your readers’ would want to have solved? If so, what would those problems be?

Here are a few examples: 

  • How to use search engine optimization to achieve first-page search engine rankings
  • 5 Tools every blogger should use to overcome writer’s block
  • How to choose an amazing domain name

#2. Give Them a Fall Guy

“Relax, it’s not your fault.”

Anybody who feels like they failed at something or didn’t do it right wants to hear those words, because face it, no one likes to feel like a failure.

Are you struggling to create amazing headlines that catch the readers’ attention? When your headline offers readers’ an excuse for not getting it right, they will gobble it up like a hot-fudge-sundae.

You can ask the following questions:

  • What is it that your readers’ are failing at?
  • Which outside forces can be the reason your readers’ are not achieving their goals?
  • Where can your readers’ direct their blame to?

Examples:

  • Why your website’s loading speed is blocking your readers’ from becoming customers
  • How work-from-home gurus brainwash you into believing that you can get rich overnight by doing nothing
  • Why keyword stuffing is killing your Google rankings

#3. Put The Blame On Your Reader

Instead of blaming someone or something else, you can take the opposite approach and blame your reader, by telling them that their failures are their own doing.

No one wants to make a fool of themselves and because of this, we would do pretty much anything to avoid being a screw-up and making the same mistakes over and over again.

In order to make it right, we want to know what we are doing wrong.

You can ask the following questions:

  • What are the common mistakes made by your readers’?
  • How are your readers’ holding themselves back?
  • What do your readers’ already suspect they are doing wrong?

Examples:

  • 10 Common mistakes bloggers make
  • 7 Reasons your blog is not converting readers’ to customers
  • How being to “salsey” can hurt your site’s trustworthiness

#4. Call On Their Primal Instincts

Humans are social creatures and we all have a primal instinct to belong. True, we do not live in tribes as our primeval predecessors did, but we all still want to belong. Nowadays, we only use personal characteristics and idiosyncrasies to define which tribes we belong to.

You, for example, might be a single lady, in your thirties, not married and a sales executive who loves to travel. Or you might be a 40-something, single mother of two with a blog.

There are many different “tribes” you can be part of. Using this and calling out a certain one in your headline will unquestionably pull in anyone who feels they belong to that “tribe”.

Another route to follow is to call upon tribes that your readers’ might aspire to belong to, tribes they wish they were part of but that are still out of their reach. An excellent example of this is, if you are working to become an expert blogger with six-figure blogging income or maybe you want to be a renowned photographer, you would pay attention to any headlines addressing these tribes.

You can ask the following questions:

  • Which characteristics would your readers’ use to describe themselves?
  • What “tribes” do your readers’ wish they were part of?

Examples:

  • 20 Blogging secrets only A-list bloggers know
  • 6 Apps every new blogger should use
  • 16 Techniques the best mobile photographers use

#5. Scare The Living Daylights Out Of Them

Fear is probably one of the strongest emotions and we have all experience it at some point in our lives. Fear is a primal instinct that can override our logical thinking and take over our whole being.

Now, just imagine using a headline that targets this emotion, and asks if they are right to be so afraid. They will feel compelled to find out more.

You can ask the following questions:

  • What is the worst future your readers’ could imagine for themselves?
  • What are your readers’ afraid might happen if they do X, Y or Z?
  • What are your readers’ fearing is happening to them already?
  • What state of affairs do your readers’ want to avoid at all costs?

Examples:

  • 10 Writing mistakes that make your reader laugh behind your back
  • 15 Telltales that your blog will never be a success
  • Why you are using SEO to your website’s decrement

#6. Ease Their Minds

Anyone loves a good prank and although it can be fun to scare your readers’, this is not the only way to use fear in a headline. You can also take the opposite approach.

Remember what your mom did when you were afraid as a youngster? She told you not to worry and that everything would be OK.

Tell your readers’ that everything will be OK and promise that it is possible to avoid the things that cripple them with fear. Promise that you can help them keep their nightmares from coming true. Promise them that it is possible to take their desired actions without the dreaded catastrophic results.

They will definitely want to know more if your headline promises to relieve their worst fears.

You can ask the following questions:

  1. What fears do your readers’ have that they should not be worried about?
  2. How can your readers’ prevent their fears from becoming a reality?
  3. What dreaded situation can you help your readers’ to avoid?

Examples:

  • How to create quality content that can grow your following
  • 12 SEO techniques to use without losing favor with Google
  • 5 Ways to sell something without being too “salsey”

Get Your Headlines Clicked By Exploiting Human Nature

As a blogger, it is imperative to understand your audience in order for your blog to succeed. It is not enough to understand the unique struggles and interests of your readers’, you also have to understand human nature.

You have to know what makes your readers’ tick, what drives them and which buttons to push in order to get them to click your headlines.

Think about the points I mentioned here and answer all the questions. This will give you a list of awesome topics to write about.

Put each topic down as a headline in a writing template, maybe add a power word or two and before you know it, you will have an arsenal of mind-blowing headlines.

Push the right buttons and your audience will be compelled to respond.

4 thoughts on “Creating Mind Blowing Content Headlines

  1. It’s a pіty you don’t have a donate button! I’d certаinly
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    1. Hi Niki,

      What an excellent idea, thank you so much. I will definitely be adding a donate button soon.

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